The Golden Ratio & How We Apply It To Our Building Process

When visiting our website, showrooms, or seeing our staff or vehicles, you would have definitely noticed our business name and logo.

Did we pick this name by chance?

What about the gold colour in the logo, was that also a random occurrence?

There’s an amazing and historically mathematical concept that helped us decide on these important details called: The Golden Ratio.

In this blog post, we will discuss what it is, how we use it in our design and building process and why it is at the centre of everything we do at The Ratio Design & Build.

What is the Golden Ratio

The golden ratio is an astonishing concept that helps us understand the relationship between different sizes and shapes. It’s like a secret code that nature and artists use to make things look very pleasing to the eye!

The “golden ratio” is a number that comes up a lot in maths and art, and it’s a special number because it’s the same ratio between two numbers as the larger number is the sum of both numbers. It’s represented by the Greek letter “phi” (Φ), and it’s roughly equal to 1.618.

This magical number has many use cases, for example, artists and architects have used it to create a sense of balance and harmony in their work. Also, in nature, things like seashells, sunflowers, and even the spiral of a hurricane follow the pattern. It’s crazy to think that these shapes that seem so different are all connected by this one special number.

The history of the Golden Ratio in design

The golden ratio has been known and studied for thousands of years. It is believed to have been first studied by the ancient Egyptians, who used it in the construction of the pyramids.

The ancient Greeks called it the “dividing a line in the extreme and mean ratio” and studied it in mathematics, geometry and even philosophy.  It is believed that the Parthenon in Athens is an example of using the golden ratio in ancient architecture.

During the Renaissance, artists such as Leonardo da Vinci, Michelangelo and Raphael used it in their paintings, sculptures and architectural designs. They believed that the golden ratio created a sense of beauty and harmony in their work, and they used it to create visually pleasing compositions.

So the next time you see something that catches your eye and makes you think “wow that looks really nice!”, chances are the golden ratio is at play!

How the Golden Ratio Can be Used in Building Design

When designing homes, we consider every project as a blank canvas that will eventually become an artistic masterpiece. This is why applying this principle is always at the forefront of the design process.

It can be used in the house-building process to create a sense of balance and harmony in the layout of the home.  For example, by placing a window on a wall so that its height is in proportion to the golden ratio of its width, it can create a more visually pleasing and harmonious look.
Also when designing and building individual features, like the placement of windows, the size of a fireplace, and the proportions of a staircase, we can create a cohesive design that flows seamlessly from one feature to the next. Meaning no more awkward spaces or clashing styles!

Having a great layout in our homes is essential, and can make our homes feel more spacious and comfortable. When applying this principle in the distribution of space and the flow of the home, we can create a living space that not only functions great but is also aesthetically pleasing too.

How to apply it to room proportions during the building design process?

Imagine a living room where every aspect is in harmony, a bedroom that feels like a sanctuary, and a bathroom that is both functional and spa-like. That’s the power of the Golden Ratio!

We can use the concept to design the perfect sleeping space. For example, you can use the ratio to determine the ideal proportions for the bed and nightstands, as well as the placement of other furniture in the room. This creates a sense of balance and harmony, making the room feel more restful and peaceful.

Also when designing the bathroom we can use it to create a bathroom that is both functional and beautiful. We can determine the ideal proportions for the sink, shower, and toilet, as well as the placement of other elements like the mirror and light fixtures. By using the Golden Ratio, you can create a bathroom that feels like a spa, where every aspect is in perfect harmony.

Combining the Golden Ratio with other design principles

As we have already discussed, The Golden Ratio is a powerful tool for creating balance and harmony, however, it’s not the only one. By combining it with other design principles, such as the rule of thirds and symmetry, we can create compositions that are truly mesmerising.

First, let’s talk about the rule of thirds. It’s a principle of composition that states that an image can be divided into thirds horizontally and vertically, creating 9 equal rectangles. Placing important elements along these lines or at the intersections, it can create a sense of balance and harmony in the composition. By combining the golden ratio with the rule of thirds, we can create a composition that not only feels balanced but also dynamic.

Another design principle is symmetry. Which has been used in design for centuries, creating a sense of balance and stability in the composition. By combining the golden ratio with symmetry, we can create a composition that not only feels balanced but also elegant and refined.

Why the Golden Ratio is so important to us at the Ratio

We put great thought into deciding a name that truly reflects our goals and aspirations and how we aim to disrupt the industry.

For far too long building customers have complained about the many pitfalls of using poor tradespeople and builders, and here are just a few reasons:

  • Some companies are rude and have messy staff
  • They miss deadlines
  • They overcharge and under-deliver

So not only do we utilise this amazing concept in our building process, we also understand that everything has its due measure in all aspects of life, and the design & build industry is no exception. 

We provide a perfect blend of the following in our service:
– Exceptional customer service

– Up to-date and honest communication

– Accurate and fair quotes on materials and labour costs

– We always meet our deadlines

– We ensure our customers get amazing value for money


To conclude, we hope you enjoyed this brief article and have understood why this concept is so important to us. As not only do we aim to perfect your home design and building, we have also perfected all the other factors that contribute to being the best build and design company in the UK.

So if you are looking for a building company in London that you can fully rely on, look no further than The Ratio Design & Build. 


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The Ratio Design & Build has been transforming homes for over 20 years. Builders have created a reputation in London for not delivering on promises, hiding or uplifting fees, poor workmanship and not turning up at all!

Our mission is to disrupt this reputation by delivering our version of what home renovation should be.